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Must Read : GM launches ‘May the Best vehicle Win’ campaign, MayTheBestCarWinGM.com is the place to be if jumping on this event is something that you are considering.
The Key is to exploit the GM launches ‘May the Best car Win’ event while still getting more for your trade than would otherwise be possible. That is’s one of the primary reasons to exploit this event.
2011 Buick enclave Clay Model in the May the Best car Win Commercial Can Be Seen at MayTheBestCarWinGM.com
there is a big change coming to General Motors Company, and we feel its one we will be able to believe in – and no that is not General Motors chatting that is’s us here at egmCarTech that have driven the new 2010 Chevrolet Equinox and spent two mins behind the new 2010 Cadillac SRX.

Leading the change is new Chairman Edward Whitacre, who has been in the spotlight rather a lot this week. Whitacre joined GM during its bankruptcy process and remained reasonably quite until this month. It was reported earlier in the month that Whitacre is being’frighteningly direct’ with the top-level managers and is asking to see improvement in sales, share of the market and profitability . He said that if those changes don’t occur soon, there will be serious implications.

Whitacre is also leading GM’s new advertising campaign together with Bob Lutz called’May the Best car Win.’ I first discovered the campaign on an advert I clicked that took me to this website http://www.thebestcarwins.com/. It was fundamentally an internet site asking you which vehicle you think ranks at the top in terms of fuel-efficiency, safety, quality, performance and overall. The survey ends with exclaiming that’on September 13th, one car company is placing it all on the table. The cars will talk for themselves. And the facts just might change some opinions.’ later in the day I worked out that the site was part of GM’s new ‘May the Best vehicle Win’ campaign.

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Chevrolet Spark and the Cadillac ATS seen in the May the Best Car Win commercial at http://MayTheBestCarWinGM.
The campaign will kick off with a new television spot featuring new Chairman Whitacre, walking through GM’s design terraces ( you can take a look at it after the jump ). The one minute ad shows off some feature imminent GM products including the Cadillac Convert, a GMC Scion rival, the next-generation Buick enclave, the Cadillac ATS ( hidden under the covers ), the Chevrolet Spark and the Chevrolet Volt. Whitacre also speaks about GM’s new motivation where buyers of a new Buick, Cadillac, Chevrolet or GMC will be able to return their car within 60 days if they are not pleased with it.

‘Every ad is going to give the consumer a reason to consider our vehicles,’ announced Bob Lutz in article over at GM FastLane Blog. ‘We will be highlighting our quality, design, performance, road manners, fuel efficiency, 100,000-mile/5-year guaranty, and our new 60-day satisfaction guarantee. We will at once compare our attributes to the competition and’may the best car win.’

‘In short, we’re going to take away each last excuse not to consider a vehicle from Cadillac, Chevrolet, Buick and GMC. We have faith in our products, he said. ‘This campaign is intended to encourage the purchaser to share in that confidence.’
May The Best Car Win GM
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http://MayThebestCarWinGM.com The Official General Motors 60 day Money Back Guarantee “May the Best Car Win” event is here. Vist May The Best Car Win GM

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