Susan Cooke Cook Books

In order to get their valuable perspectives on fundraising, I interviewed more than 30 donors of the highest caliber who have given millions and millions of dollars to various charities, ministries, and organizations. I asked them why some fundraisers succeed while others fail.

 

These are the qualities and characteristics the donors felt made successful fundraisers:

• Sincere relationship — Above all, successful fundraisers are sincere.
• Personal integrity — Successful fundraisers are upfront, genuine, and always operate with integrity.
• Knowledge of their charity — Successful fundraisers are well informed.
• Clearly defined goals — Successful fundraisers clearly state the mission, needs, and opportunity a donor has to help accomplish the mission.
• Regular communication — Successful fundraisers keep donors in the loop.
• Assurance of cost effectiveness — Successful fundraisers show donors that their money is doing what was promised.
• Credibility — Successful fundraisers use donors’ funds for the intended purpose only.
• Matching gifts — Successful fundraisers think about lead gifts or matching gifts so donors’ gifts are multiplied.
• Deserving cause — Successful fundraisers help donors feel that they are making a worthwhile contribution to a worthwhile cause.
• Shared vision — Successful fundraisers seek donors who share the organization’s vision and want to make a difference.
• Passion — Successful fundraisers believe in their cause so much that they contribute to it themselves.
• Common interest — Successful fundraisers find donors who are interested in their mission.
• Enthusiasm — Successful fundraisers are enthusiastic about their cause.
• Quality presentation — Successful fundraisers present the charity in an enticing, concise, and articulate manner.
• Gratitude — Successful fundraisers must have an air of gratitude, no matter the amount of the gift.
• Persistence — Successful fundraisers are persistent without being offensive.

 

 

On the other hand, these are the qualities and characteristics the donors felt made fundraisers fail:

• Lack of personal relationship — One of the most common reasons that fundraisers fail is that they haven’t established a relationship with the donor.
• Negative characteristics portrayed — If something is said or done that runs up the “red flag†for the donor, the fundraiser will most likely fail.
• Lack of sincerity and belief — Failure comes when fundraisers are not sincere and do not have a strong belief in their charity.
• Poor communication — Failure is imminent for fundraisers who do not communicate, including communicating about the charity and keeping in touch with the donor.
• Lack of clear goals — Fundraising without clear goals leads to lack of balance and action.
• Lack of integrity — Any hint of a fundraiser’s lack of integrity, and the donor will slow down, back up, or demand answers.
• Perceived ungratefulness — Fundraisers who fail rarely give donors a personal thank-you for their gift or else they use it as a steppingstone to the next request.
• Desperation letters — Desperation letters are not effective, well received, or quickly forgotten.
• Pressure selling — High-pressure salesmanship is a serious turnoff.
• Lack of knowledge — Fundraisers fail because they cannot answer the questions that donors ask.
• Inaction — Many fundraisers fail because they are not getting the message out to enough people.
• Wastefulness — Fundraisers fail when they do not spend the donors’ money wisely.
• Lack of interest — Fundraisers who fail seldom do the homework necessary to know if the prospective donor is even interested in the charity.
• Inappropriate appreciation — Unsuccessful fundraisers don’t take the time or care to find out how their donors expect to be appreciated.
• Forgetting the obvious — If a fundraiser does not leave a donor with all the necessary contact information, the donor cannot give.
• Wasting time — Prospective donors do not appreciate when fundraisers are insensitive to their time and schedule.

 

 

Having a donor’s perspective can help make the difference between success and failure as a fundraiser!

About the Author:

Paul J. Meyer is a New York Times best-selling author, successful entrepreneur, and a millionaire many times over. His life-long passion is helping people develop their full potential in business and leadership through tried and true methods of achieving success. Visit http://www.pauljmeyer.com/—>www.pauljmeyer.com” target=”_blank”>www.pauljmeyer.com”>http://www.pauljmeyer.com/—>www.pauljmeyer.com for more resources.

Article Source: ArticlesBase.com – From the Donor’s Perspective: Why Some Fundraisers Succeed While Others Fail

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FUNdraising $49.48 FUNdraising takes school and district leaders through the process of organizing fundraisers that bring in significant dollars, engage the community, and often contain a compelling learning component, as well. The author showcases 50 creative, real-life fundraising initiatives and explains how schools can coordinate successful events with aplomb. The book also includes online resources for fundraising and grantwriting, plus tools, checklists, and guidance on ethical issues.

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Successful Fundraising $15.48 There are now more than 1 million nonprofit organizations in the United States. The fundraising industry provides one in every ten jobs and is one of the fastest-growing segments of the economy. In Successful Fundraising, nationally recognized expert Joan Flanagan gives readers the information they need to capture a fair share of available fundraising dollars. Community volunteers and professional fundraisers alike will find helpful tips and advice on time-proven fundraising techniques and the most profitable new ways to successfully raise money.

Fundraising for the Small Community $14.98 "Fundraising for the Small Community" is a grass roots, practical guide, that all non profit organizations should read. It is designed for CEOs, Directors, Boards and everyone who undertakes the task of raising money. The focus is on the needs of the smaller community. Whether it is how to form a 501(c)(3), understand grant procedures. church funding, or plan a major capital project campaign, Kent provides highly practical examples of how to do it. The psychology and methods necessary to be successful are all explained in a simple, effective manner by one whose track record in this field is legend.

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Reliable Fundraising $35 Reliable Fundraising in Unreliable Times. What Good Causes Need to Know to Survive and Thrive. Kim Klein. Chardon Press Series. Kim Klein, Series Editor. Praise for Reliable Fundraising in Unreliable Times. "Kim Klein has been a guru to social justice fundraisers for many years. She shows us by her efforts, and not just by her words, that it is possible to raise the money you need, no matter how marginal you feel or are considered in the larger society.". —Rinku Sen, executive director, Applied Research Center, New York, New York; author, Stir It Up and The Accidental American. "With wisdom gleaned from over 30 years of experience, Kim Klein delivers her can-do message with wit, grace, and unabashed optimism—even in times like these. She taught us at JVP that there is still plenty of money out there; it's just unevenly distributed. Her consistent message: people give because we ask. Poking fun at money taboos, assuring us that fundraising is not that hard, Kim reminds us that the system is held in place by money: if we don't learn about it, we can't change it!". —Penny Rosenwasser, National Board, Jewish Voice for Peace, Oakland, California. "This book is an extraordinary combination of philosophy and how to, all aimed at helping nonprofits build a movement for social justice. Kim distills three decades of fundraising and organizing experience into a book that will be helpful for novice and veteran alike.". —Lance Evoy, director, Institute for Community Development, Concordia University, Montreal, Quebec

Fundraising Ideas $32.98 Check out the community calendar section of almost any newspaper and you will find it filled with a variety of fundraisers. But how do groups organize a successful money making event? And what are some new ideas, beyond the usual car washes, bingo games and bake sales? From “-athons” (e.g., bikeathons, walkathons) to yard booths, over 225 proven fundraisers are included in this essential reference work. Each entry contains a brief description of the event, the type of workers and tools needed to ensure its success and a reference to the resource directory. Hints for organizing and developing fundraisers are also given, along with a section of “success stories” that further emphasize the basics of effective fundraising. The resource directory provides names, addresses, phone numbers, and product descriptions for companies that supply materials and information needed to implement the fundraisers.

The Grass Roots Fundraising Book $3.48 "A book community groups can’t afford to be without." — The Christian Science Monitor "The ‘Bible’ of fundraising for nonprofit groups." — Sojourner "Flanagan’s book takes the guesswork out of grass roots fundraising and puts the profit in." — Foundation News "The book is worth buying simply for the information it contains. But added extras are Flanagan’s humor and commonsense style of writing, which makes the book easy to read and enjoyable." — Grassroots Fundraising Journal Practical, comprehensive, and readable, this new, updated edition of The Grass Roots Fundraising Book is an indispensable resource for novice community fundraisers. Professional fundraiser Joan Flanagan includes foolproof money-making strategies already tested by hundreds of successful fundraisers, the basics of organizing special events, advice on approaching philanthropists, a step-by-step guide to direct mailing, the how-tos of door-to-door canvassing, and much more.

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Fundraising for the Long Haul (Kim Klein’s Chardon Press) $27.98 In this companion to her classic, Fundraising for Social Change, Kim Klein distills her 25 years of experience and wisdom to provide the practical guidance for sustaining a long-term commitment to social change for organizations that are understaffed and under-resourced. Part of the new Kim Klein’s Chardon Press Series from Jossey-Bass which focuses on providing fundraising and organizational development tools for community-based and social change organizations.

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Taking Fundraising Seriously $12.98 Exploring the relationship between spiritual motivation and identification in the philanthropic practice, this issue brings scholars and practitioners together to debate, discuss, and examine a variety of findings from different viewpoints. Offering a selected sample of revised papers and presentations from the 14th annual symposium sponsored by the Center on Philanthropy at Indiana University, this issue fosters a deeper understanding of philanthropic action based upon spiritual and religious beliefs. Contributors discuss faith-guided giving, parachurch organizations, the Native American experience of giving, the ethics of wealth, the role of faith-related organizations in community building, and the role faith can play in our professional calling and in our giving.

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